Marriott Traveler May Newsletter

Theme:

• Weekend Getaways with a Summer Spin 

Notes:

• • Geo-targeted content to U.S. & CANADA, CALA, MEA, APAC
• • Second month of running wrap-up letter

Subject Lines:
PCIQ Optimization

• SL 1 (Personal)(Authority):  [Fname,]Your Guide to the Perfect Weekend Getaway
• SL 2 (Direct): Top Weekend Getaways Just for You
• SL 3 (Personal)(Listicle) :  [Fname,]13 Weekend Resorts From Around the World
• SL 4 (Direct)(Emoji): Where to Get Away This Weekend
• SL 5 (Intrigue) (Short): [Fname,]Head Here for the Weekend …

Preheader:

• ALSO: Where to travel in June, 6 weekends for every type of traveler.
  

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