Marriott Traveler April Newsletter

Theme:

• City vs. Outdoors: with an additional focus on nature within and around cities

Notes:

• • Geo-targeted content to U.S. & CANADA, CALA, MEA, APAC
• • PCIQ CTA Optimization
• • New Wrap-up letter/P.S./tagline

Subject Lines:
PCIQ Optimization

• SL 1 (Personal) (Direct): [Fname,] Here's Where to Go to Get Off the Grid
• SL 2 (Personal) (Listicle): [[Fname,] 9 Remote Hotels You Need to See to Believe
• SL 3 (Direct) (Emoji): Where to Unwind in the Great Outdoors
• SL 4 (Personal) (Authority) (Direct): [Fname,] Here's Your Guide to the Great Outdoors
• SL 5 (Short) (Direct): Outdoor Adventures Close to Home

Preheader:

• INSIDE: New Zealand stargazing, natural wonders nearby, spectacular green spaces.
  

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