Marriott Traveler March Newsletter

Theme:

• Beach vs. Pool

Notes:

• • Geo-targeted content to U.S. & CANADA, CALA, MEA, APAC
• • PCIQ CTA Optimization
• • 3rd month of Intro copy testing

Subject Lines:
PCIQ Optimization

• SL 1 (Personal) (Direct) (Emoji): [Fname,] Your Guide to the Most Idyllic Pools and Beaches
• SL 2 (Personal) (Comparison) (Question): [Fname,] Beach vs. Pool: What's Your Style?
• SL 3 (Direct) (Emoji): Unbelievable Beaches and Pools from Around the World
• SL 4 (Authority) (Short): Inside: The Best Beaches and Pools, Period.
• SL 5 (Intrigue) (Humor): Warning: This Email Will Make You Want a Vacation

Preheader:

• 50+ fabulous pools and beaches you need to see for yourself.
  

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