§Kodak Creative Audit – 2 Suggestions
•Newsletter
– I don’t recommend starting the newsletter with the same animated gif. This area is the most important place in your layout. You run the risk of
people seeing it and thinking “I’ve already
seen this…. Delete”
•Choose to amuse – Fantastically beautiful images, with dynamic light should be present in all your layouts. Powerful images will further reinforce your Brand (kodak
= great at photos). In essence strive to AWE people with
the shots you place in the layout.