The 6 Second
Rule
§The 6 Second Rule: You’ve got 6 seconds to capture
their interest.
•This is unclear
•There’s too much to
read/comprehend
•This is confusing
•This does not interest me
•This is taking too long to load
Does this interest me?
Click
Delete
Message is opened
• This is clear and easy to read/skim
• I understand what’s being offered
• I’m interested in the offer