Lapsed Trigger Campaign msg1 subject lines: > Thank you for your biz Jill, here's your gift! > This gift for our MVP customers only (like you Jill) msg2 subject lines: > Jill, we've increased your Customer Appreciation Discount > 5 is now 10! ------------------------------------------------- msg3 subject lines: > Wow. 15% off is BIG! But it's over soon. > Jill, 10 is now 15 - but it won't last long. ------------------------------------------------- Yesmail Inc.