DP NEWSLETTER

Comp 1
  • Original proposed design, deemed to corporate.
  • Requested to make more fun, lively.
Comp 2
  • Fun header sets the tone
  • header evokes a photo album
  • main hero image changes seasonally
  • stacked article layout allows for flexibility.

Comp 3
  • Bouquet in Header
  • I tried the titles you suggested but they were just to much. the simple "photo newsgram" with the human touch (font) works and feels light and whimsical/interesting.
  • Background color in header & title color & border color changes with seasons. These backgrounds are "bouquet" approved.
  • Sectional titles done in handwriting font. They were in futura but the whole thing lacked a "human - textural" feel. Plus this font contrast strongly. Don't be afraid, be brave.
  • sectional headers use Bouquet style with thumbnail over main image.
  • Big Photos - per your request
  • All copy (except sectional titles) is HTML copy. this is a must due to file size and "images-turned-off" environment.

Matthew Caldwell
Yesmail Inc.