Welcome & Getting Started Messages Welcome Message Msg 1 - Support Thanks user - introduces "fortune theme" Fortune theme: surprise; smart; unexpected benefit Provides useful support links. One message for all Msg 2 - 2 Useful articles (dynamic) continues fortune theme to connect message streams together, will be used in 3rd article as well 2 articles dynamically populated based on product matrix of articles will need to be developed Msg 3 - Link to Supplies Brands HP paper as "reliable and quality" second paragraph discusses Photo Paper, will change to Business=brochure and generic=regular bright white, based on audience. Provides quick link to Supplies page. will require merge in URL string This message goes to only Printer Registrars Msg 4 - Accessories - Sample A Msg 4 - Accessories - Sample B Validates owner on smart purchase decision Showcases featured accssories avialable for the specific product Provides call-to-action (Incentive discount only on outlined products, see Sample A) Accidental Protection Plan offering for existing product owners Yesmail Inc.