| Begin with slight mention/talk to recent events in empathetic tone (times are challenging, things look a little different these days, etc.) followed by dynamically inserting utility name and slight callout that opportunity exists.
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| service_title service_long_desc
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| 1. Connect with [Utility] |
| Use your Honeywell Home and [Utility] account information to connect each thermostat. |
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| 2. Get rewards |
| Manage overall energy demand and help your neighbors when your thermostat adjusts during peak times. |
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| What to expect post signup, opt-out any time. Closing copy.
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