My Print Rewards - Logo & Branding

Logo 1 | Logo 1 at different sizes | ver.B

MPR Webpage Example

Home page Banner Example

MPR Brand Recipe:
+ Achiever with frosted background
+ Stream
+ Rainbow Bar
+ Logo
+ New Tagline "Buy HP Supplies Direct & Save"
+ Products - photographic, not iconic illustrations
+ extra large whitespace


MPR Brand Dos & Don'ts:
  • no full color backgrounds - always use white
  • When using HP stretch make it black or grey
  • White and black is necessary to make the 'rainbow bar' , products and achievers POP.
  • White and black is important for 'this is easy to use' feeling
  • Rainbow bar should be used as border on ONE side, and it should be thin, rectangular.

Other logos we evaluated:
Logo 2
Logo 3
Logo 4 (new)




Matthew Caldwell
Yesmail Inc.