Olive Garden Redesign Redesign with Recipe Updated Redesign with Video Previous Version for comparison only Design Notes: Top pre-header is more formatted for better space consolidation and layout integration (not just tacked on to top) Add to Address book added to bottom to conserve space. Navigation given greater prominance Overall theme of "overlapping papers" evoke menu theme all colors pallettes chosen with Olive Garden brand but also to compliment food imagery NEW is dominant theme Main Hero entree is now combined with italian regional backstory, to bring out more depth and interest in the product End Date is given prominence to drive to store All Calls to action match website and are more descriptive and direct All copy will be readable in HTML with images off. (excludes "New papers") Video & Recipe can be doubled or switched off month after month Bottom 3 images given "matte" treatment to enhance value and appear more rich & exclusive Matthew Caldwell Yesmail Inc.